{"id":344,"date":"2014-09-01T00:10:44","date_gmt":"2014-09-01T03:10:44","guid":{"rendered":"https:\/\/www.cervejaemalte.com.br\/blog\/?p=344"},"modified":"2014-09-01T00:10:44","modified_gmt":"2014-09-01T03:10:44","slug":"nem-so-com-ps-se-faz-marketing-para-cerveja","status":"publish","type":"post","link":"https:\/\/cervejaemalte.com.br\/es\/blog\/ni-ni-con-ps-marketing-para-la-cerveza\/","title":{"rendered":"El marketing de la cerveza no es s\u00f3lo cuesti\u00f3n de Ps"},"content":{"rendered":"<p>Todas las acciones de <strong>marketing<\/strong> se basan en cuatro variables, producto, precio, plaza y promoci\u00f3n, a trav\u00e9s de las cuales el administrador puede <strong>a\u00f1adir valor<\/strong> para el cliente y aumentar la percepci\u00f3n de beneficios y ahorro de costes. Estos cuatro elementos se denominan <strong>marketing mix<\/strong> o simplemente, <strong>4 Ps<\/strong>. Pero, \u00bfson suficientes por s\u00ed solas para que una empresa logre los resultados deseados en <strong>ventas<\/strong> y concienciaci\u00f3n de <strong>marca<\/strong>? En particular, creo que otros ingredientes contribuyen a la <strong>fuerza de ventas<\/strong> de un <strong>marca<\/strong> y el \u00e9xito de una empresa. \u00bfCu\u00e1les son? Vamos all\u00e1.<\/p>\n<p><strong>Iniciativa empresarial<\/strong> Dirigir una empresa no es la cosa m\u00e1s rom\u00e1ntica y dulce del mundo, al fin y al cabo, requiere responsabilidad, capacidad y una buena dosis de valent\u00eda, m\u00e1s a\u00fan en un pa\u00eds burocr\u00e1tico y con altos costes empresariales como el nuestro. Cuando decides tener tu propio negocio, tienes que estar dispuesto a no tener horarios, ni garant\u00edas a final de mes y, aun as\u00ed, ser responsable de la facturaci\u00f3n de tu empresa y de las funciones y salarios de muchas otras personas. Necesitar\u00e1 tener <strong>energ\u00eda<\/strong> que enfrentarse a algo m\u00e1s que competidores, y a mucha burocracia, falta de mano de obra cualificada y un mont\u00f3n de dificultades m\u00e1s.<br \/>\n\u00danete al <strong>iniciativa empresarial<\/strong>, <strong>valor<\/strong> y <strong>energ\u00eda<\/strong> otros ingredientes vitales: <strong>liderazgo<\/strong>, <strong>enfoque<\/strong>, <strong>fe<\/strong> e incluso <strong>suerte<\/strong>. A <strong>liderazgo<\/strong> se convierte en esencial para hacer que las cosas sucedan, ya sean procesos o personas. O <strong>enfoque<\/strong> es esencial para que usted y su empresa no pierdan de vista sus objetivos ni se desv\u00eden de ellos a la menor se\u00f1al de los inevitables problemas y dificultades que surgir\u00e1n por el camino. Del mismo modo, tambi\u00e9n necesita <strong>cree<\/strong> en tu empe\u00f1o, porque si no lo haces t\u00fa, nadie lo har\u00e1 por ti. Por \u00faltimo, necesitar\u00e1 <strong>suerte<\/strong>. A <strong>suerte<\/strong> hacer lo que te gusta y tener la oportunidad de hacerlo.<\/p>\n<p>&nbsp;<\/p>\n<p>Texto de: Lu\u00eds Augusto Zillmer Cardoso<\/p>","protected":false},"excerpt":{"rendered":"<p>Todas las acciones de marketing se basan en cuatro variables: producto, precio, plaza y promoci\u00f3n, a trav\u00e9s de las cuales el directivo puede a\u00f1adir valor para el cliente y aumentar la percepci\u00f3n de beneficios y reducir costes. Estos cuatro elementos se denominan marketing mix o simplemente las 4 P. Pero, \u00bfson los \u00fanicos [...]<\/p>","protected":false},"author":1,"featured_media":347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,33],"tags":[121,122,123,124,117,125,29,126],"class_list":["post-344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cerveja-e-marketing","category-gestao-e-negocios","tag-4ps","tag-composto-de-marketing","tag-energia","tag-fe","tag-foco","tag-lideranca","tag-marketing","tag-variaveis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nem s\u00f3 com Ps se faz marketing para cerveja - Cerveja e Malte<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cervejaemalte.com.br\/es\/blog\/ni-ni-con-ps-marketing-para-la-cerveza\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nem s\u00f3 com Ps se faz marketing para cerveja - Cerveja e Malte\" \/>\n<meta property=\"og:description\" content=\"Todas as a\u00e7\u00f5es de marketing est\u00e3o baseadas em quatro vari\u00e1veis, produto, pre\u00e7o, pra\u00e7a e promo\u00e7\u00e3o, por meio das quais o administrador pode agregar valor para o cliente e aumentar a percep\u00e7\u00e3o de benef\u00edcios e redu\u00e7\u00e3o de custos. 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